Pinterest has transformed the face of social media. Now, simply saying “Did you pin it?” is an understood inquiry. With such a huge fan base, Pinterest offers businesses a unique and valuable opportunity to capitalize on. Alight has created an infographic discussing the rise in interest and use of the social media platform.
Pinterest has a fan base that is growing impressively fast. One in four consumers report spending more time on Pinterest instead of other social media sites – and those users are making a difference. Facebook has reported a 3% decrease in the time spent on the site within the last month.
When making a marketing plan for your business, especially if you are in the fashion business, Pinterest is one very important part of the puzzle. With such a high number of users, share conversion, and an average order value three times over what Facebook purchases generate, it’s critical to incorporate Pinterest into your business’s social media presence.
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