Establish healthcare navigation as the front door of the plan
Essilor positioned Alight as the front door to its health plan so employees could make more proactive healthcare decisions. Most organizations underestimate the costs associated with employees going to the wrong doctor. Research suggests that when people find doctors through mediums like Google, Yelp and friends/family, they find doctors below the 50th percentile who are associated with lower quality, expensive care. Essilor knew they needed to get employees to the right providers from the start.
From 2016 to 2018, they released a constant flow of information and communications going out to employees, but because of the employee demographic, the team realized that not everyone paid attention to email. Consequently, they developed creative means to reach employees and drive engagement, such as postcards with snapshots of relevant information. They also held different events throughout the year to promote participation, like hosting vendor integrations meetings.
Essilor made sure that employees could access the service in the most efficient ways possible, whether it be from a web-based platform or on a mobile device. They also ensured that all communications came directly from Kaylie, their Health Pro© consultant, to make it easier to instantly reply or to dive right into the service for more detailed assistance or information.
With Alight as the front door to their health plan, Essilor maintained a consistent employee interface which enabled them to evolve their benefits strategy over time to meet the needs of their people. As Essilor slowly reached its goal of increasing participant participation, it focused on smaller goals as well, such as making sure employees received—at a minimum—an annual physical exam with a primary care doctor.