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Alight named by Fortune as one of the ‘100 Best Companies to Work For’ in 2024 deploying Workday to support international growth

Workforce expansion is one of the most complicated challenges of international growth that businesses face. Over the last two decades,, a cloud software provider that offers digital payment solutions, has grown rapidly. Alight's deployment of Workday HCM ensures that is able to expand their operations without concerns with their HR or global payroll services.

The growth of

Gilbert Gooijers and Jeroen van Glabbeek launched in Breda, Netherlands, over two decades ago in 1999. They were leveraging SMS messages to communicate messaging to festival and nightclub goers at the time. The company is now a global leader in cloud software for payment and communication. has grown rapidly in recent years, expanding from 50 to over 900 employees in 23 countries in less than ten years. Many people may recognise when buying festival tickets and from the Circuit Zandvoort - The home of Dutch racing.

The new HR system

Alongside the expansion of the business, was looking to transform their HR function. Their existing HR business processes were run via a local provider; however, due to the nature of the global scale needed, the local provider became insufficient in their needs. Therefore, Alight deployed Workday as their new partner for their global HR system. We rolled out the new workday system in August 2021, and started to use this in January 2022. 

“At we often decide: this is what we are going to do, in a short time period. Then you need partners who dare to take on such a challenge.That time pressure is worth a compliment,” says Maayke Kappert, Lead HR Operations at

Workday deployed by Alight

Alight is a current services partner of Workday, completing more than 800 Workday projects worldwide and has more than 1,300 certified consultants available who can successfully lead deployment projects. Alight also supports Workday customers in optimizing their system.

Maayke Kappert: “It is sometimes not clear to me what the difference is between the people at Workday and Alight. I can't really give them a bigger compliment: they are so at home in the software, and can really help us with everything.” now has a solid foundation for their HR function using the Workday HCM functionality. Alight is also continuing to work with on their Workday technology roadmap so they can continue to use new functionality as the company evolves.


Increase in engagement

As a result of deploying Workday, HR was able to develop local customs and cultures in different countries and regions, says Maayke. “The old Dutch system did not get the involvement in other countries that we were looking for. That involvement has visibly improved, our people greatly appreciate that they were included early in the process.” The worldwide adoption of the software provides more efficiency and insights “and that's purely because compliance is increasing. Our colleagues work more often and better with this new software.”

"A good partner like Alight was indispensable in deploying Workday so quickly" Maayke continues. “Especially because we had set up a team that had to take on these tasks in addition to their day-to-day activities. The great help from Alight was therefore much appreciated. They work in a very structured way and created a good plan. The whole process was so smooth! Alight's consultants have deep Workday knowledge, so we didn't notice the difference between the two parties throughout this entire process.”

Diego Serna NeiraHCM, EMEA Workday Director, added: “The team deserves a big compliment, especially for striking the right balance between functionality and availability of the team. In our experience, many customers provide too much functionality, which puts them under time pressure. Maayke was able to assess this value and thus define success at an early stage.”