Prioritizing purpose in the C-Suite
The desire to find a sense of purpose in the workplace has long been on the radar, but it grew exponentially in 2020 fueled by the COVID-19 pandemic, along with the racial justice debates that arose following the murder of George Floyd, the alarming rise of hate crimes against Asian-Americans, and now the war in Ukraine which is affecting our colleagues in the geographic region and all of us who are watching the unspeakable acts unfold, regardless of where we live. Suddenly, social and political issues are bleeding into the workplace, prompting C-suite executives and other corporate stakeholders to speak up and take action. A Harvard analysis of S&P 500 earning calls found the frequency with which CEOs talk about equity, fairness, and inclusion has increased 658 percent since 2018. These findings illustrate a greater emphasis on the “S” in ESG (Environmental, Social, and Governance), which employees expect to remain strong, especially at the C-suite and Board level.