Employers are getting the message and investments in wellbeing programs are accelerating. Among jumbo, large, and mid-sized organizations, the total budget for wellbeing programs averaged $6 million per company in 2021, up 22% from $4.9 million in 20201. On average, employers offer 21 wellbeing programs2 , yet less than 50% of employees believe their organization cares about their wellbeing3 . With the arrival of COVID-19, most companies (96%) offered additional mental health resources in 2020, yet only one in six employees said they felt supported 4.
With organizations investing so heavily in their employee wellbeing strategy, why is there such a disconnect? One of the primary reasons is a lack of wellbeing communication.
No matter how much you spend on wellbeing programs, you won’t achieve the desired impact if you don’t actively connect employees to programs that matter and inspire them to act. Organizations that have taken a strategic approach to not just offering employee wellbeing programs, but also investing in engaging and creative communication have reaped the rewards.