A revamped enrollment process
While the SmartBen Platform was being quickly implemented at TBA, a team of Alight benefits counselors underwent two days of intensive training to gain familiarity with TBA’s specific benefits and desired outcomes.
Enrollment started right on schedule, and the team provided custom one-to-one counseling for more than 3,000 employees. Through a combination of onsite and call center sessions, counselors helped each member input beneficiary data into SmartBen, explained the new supplementary benefits and delivered consistent, positive messaging about employer contributions.
Upon completion of the roll-out, Alight conducted a customized post-enrollment survey to gather feedback.