Align your strategy
Setting tangible goals for enrollment is vital, but if they don’t align with your enrollment tactics and strategy, your results may be ineffective. For example, if your goal is to encourage participation in a high deductible health plan (HDHP) but the HDHP is not competitively priced, your strategy is not aligned with your goal, and results may be unsuccessful. The same can be said about providing differentiation between plans.
If you aim to increase participation in specific plans but fail to provide details to distinguish key components (deductibles, co-pays, etc.), employees may not know the difference and choose an unsuitable plan. In such cases, you must provide differentiation between plans or leverage technology to help employees see the distinctions for their needs.
Think about your measurable goals for your upcoming enrollment and consider the strategy you will implement to execute them.
What are you are trying to accomplish?
Are your execution strategies aligned?
How will they support your overall enrollment goals?
Aligning your goals with your strategy will set you up for success.